Betsson becomes title sponsor of Summer Pro Padel 2026 in Argentina

Betsson, the leading global sports betting operator with a long-standing commitment to padel, has been announced as the title sponsor of Betsson Summer Pro Padel 2026, one of the major sporting events of the summer in Argentina. The international tournament will take place from Friday, January 16 to Sunday, January 18, in Mar del Plata, Argentina.

The three-day event will bring together some of the world’s top padel players, further reinforcing Mar del Plata’s position as a key destination for high-profile summer sports events. Designed to combine elite competition with an engaging live experience, the tournament will feature two teams of seven players, competing across three daily matches scheduled during prime-time evening hours.

Betsson’s title sponsorship reflects the company’s continued investment in the global growth of padel and its broader sports strategy in Latin America, where the sport continues to attract strong fan engagement and participation.

“We are proud to further strengthen our presence within the padel ecosystem through this partnership. Argentina is a priority market for us and following our successful collaboration with Premier Padel Buenos Aires last year and the continued growth of padel in the country, this sponsorship represents a natural next step,” said Ronni Hartvig, Chief Commercial Officer at Betsson Group.

Betsson has actively supported padel for many years through international sponsorships, brand ambassadors, and proprietary initiatives such as the Betsson Padel Tour, an amateur circuit launched in Sweden. These initiatives reflect the company’s long-term approach to supporting the sport at both professional and grassroots levels.

With its international player lineup, structured competition format, and strong local and global visibility, Betsson Summer Pro Padel 2026 is set to become a key highlight of the Argentine summer sports calendar.